Of all the things going the way of the Internet these days, one is the gallery exhibition announcement card. For decades this useful bit of art-world indicator has been an indispensable constant creatively deployed by artists, avidly cherished by the ephemera-obsessed and devotedly archived by museums.
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In most cases environmental concerns shield a certain, shall we say, cost-cutting desperation. “Sculpture Center is Going Paperless.” “Francesca Kaufmann is Going Paperless.” “Going Green” (from P.P.O.W.). “New Going Green Museum.” “Save Our Planet!” (from Gavin Brown).
Sometimes you wish they’d just come clean: “We’re eliminating paper announcements and saving $$$ in annual costs for paper, design, printing and postage!” Transparency would make the end easier to take…