“Lee once took a vacation during which he had no access to the Internet. This made him uncomfortable. “I was worried that brands couldn’t get in touch with me. It’s easy for them to forget about you. And I knew my Klout score would go down if I stopped tweeting for too long.” When he was loaned an Audi A8 for a few days as a Klout perk, Lee knew exactly where he wanted to drive it. He road-tripped from LA up to San Francisco, eventually arriving at the Klout offices and shaking hands with Joe Fernandez. Naturally he tweeted and hashtagged the entire journey.”

What Your Klout Score Really Means | Wired Business | Wired.com

Goddamn, this article is like a sci-fi dystopia. It’s stuff like this that makes it clear why William Gibson stopped writing about ~the future~. The technology-enhanced present is already unsettling enough. I have never logged in to Klout, fwiw.

(via towerofsleep)

Just finding out about Klout now. Seems kinda silly.

(via towerofsleep)